Wow! This has been an unavoidable conversation on our private Los Angeles tours. We are ready to talk about it! Or are we? Wanting to remain objective as professionals in the tourism industry, we have to look at this as - the good, the bad, and the “who knows?” So, as we see it….
The Good (maybe)
Artificial intelligence (AI) is already having an impact on Hollywood and the entertainment industry, and its influence is likely to continue growing. Here are some areas that we see as “good.” Maybe.
Better audience analysis: AI can be used to analyze data from social media, streaming platforms, and other sources to gain a better understanding of audience preferences and behavior. This information can be used to make better decisions about what movies to make and how to market them. A quicker way to give the people what they want!
Improved special effects: AI can be used to create more realistic and sophisticated special effects. For example, deep learning algorithms can be used to create computer-generated imagery (CGI) that is indistinguishable from real life. A long as it stays in the movies and we know the difference going in, a good thing!
Streamlined production: AI can help streamline the production process by automating certain tasks such as scheduling, budgeting, and even scriptwriting. Mostly good. Call us old-fashioned but we like our stories written by good old human beings.
Personalized content: AI can be used to create personalized content based on individual viewer preferences. For example, Netflix is already using AI to recommend movies and TV shows to its users based on their viewing history. This changes the entire concept of “other people also watched” to a much more robust function.
New storytelling techniques: AI can be used to create new and innovative storytelling techniques, such as interactive movies or choose-your-own-adventure-style content. Maybe good. Maybe weird.
With a big “maybe” stamped on it, there is good potential for AI to revolutionize Hollywood. However, just like the devil that sits on the opposite shoulder, there are concerns.
The Bad (without question)
Elon Musk has expressed concerns about the potential dangers of artificial intelligence (AI) and has called for caution in its development. Musk believes that if AI is not properly regulated, it could pose an existential threat to humanity. One of the reasons why Musk wants to pause AI development is the potential for AI to become superintelligent and develop goals that are misaligned with human values. This could lead to scenarios where AI takes actions that are harmful to humanity, either intentionally or unintentionally. Musk has referred to this as the "AI control problem" and believes that it is crucial to solve this problem before AI becomes too advanced. He has also expressed concerns about the potential for AI to be used as a weapon in warfare, as well as the potential for AI to exacerbate wealth inequality and other social issues. Musk's concerns about AI stem from a belief that it is a powerful technology that could have unintended consequences if not properly regulated and controlled. By pausing AI development, he hopes to create a space for researchers and policymakers to carefully consider the ethical implications of AI and ensure that its development proceeds in a way that benefits humanity as a whole.
The “Who Knows?” (just for fun)
Who knows, maybe private Los Angeles tours will be conducted by robots that escort you around major cities and have evolved into being able to give a good hug.